Hugo Boss

HUGO BOSS is one of the most innovative fashion brands, and to showcase its tech-savvy spirit, our films need energy. Fast cuts, bold music, and loads of visual variety keep things moving. Think of these elements as “fabrics” we stitch together—each film unique, yet unmistakably from the same designer.

Instead of slowing things down with voiceovers, we’ll guide the audience with punchy supers—keywords and numbers that tell the story without breaking the rhythm. Music takes the lead, creating a music-video vibe. I was in charge of both the music and art direction, ensuring a cohesive, dynamic flow. By mixing up music styles, supers, and cut speeds, we’ll make each film both exciting and informative.